Philly Invades SXSW, Thanks to RECphilly and What Scene?

Philadelphia is invading Austin’s South by Southwest (SXSW) festival! The invasion is courtesy of RECphilly and What Scene?, two burgeoning small businesses dedicated to the Philadelphian music culture. The two groups will be hosting an official showcase at the SXSW Music Festival on Friday, March 20th at Austin’s Trinity Hall Old School and Bar. The event will be one of the first-ever Philly exclusive showcases at SXSW.

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RECphilly is an extension of Broad Street Music Group (BSMG), and the organization’s goal is to “reconstruct Philly’s music industry by connecting small businesses to musicians,” therefore making Philly’s music industry closer to that of NYC’s and LA’s. Dave Silver, co-founder of RECphilly, explains the showcase’s genesis. “We all went to SXSW last year and were very impressed and inspired,” he explains. “I decided right then and there that next year we would host our own showcase. Some people laughed at me for declaring it.”

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Silver then teamed up with What Scene? to help fulfill his vision. The group collaborated before on the first Foxtail Fest. What Scene? started out as a blog in 2010 and has since become a multimedia & special events company. “Our mission is to promote underground artists on a national level, especially here in Philadelphia,” explains creative director Brandon Potter. “When RECphilly reached out to us with this opportunity I was more than excited to be a part of it and help take Philly to Austin.”

The showcase development did not come without its issues. “We received a lot of no’s, but I wasn’t taking no for an answer,” says Silver. The groups found some great sponsors, Stumbleupon and iradiophilly, that helped them secure the deal.

Shockingly, the planned headliner for the showcase, A$AP Yams, died suddenly just the day after his attendance was confirmed. RECphilly and What Scene? were back at square one, but rebounded quickly. “Yams passing definitely came as a shock. We went through a lot of possibilities, but in the end the lineup found its way together and definitely shows the variety and quality of Philly talent,” says Potter. The hip-hop focused lineup includes OCD: Moosh & Twist, Tunji Ige, Chill Moody, Ill Fated Natives, and many more.

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The groups are providing heavily discounted plane tickets and housing for 20 people involved in the RECphilly movement to travel with them for the showcase (lucky them!). For those that will be in Austin, you can attend the showcase for only $10 (no conference badge needed). If you can’t hop on a plane in time, both companies will be hosting a pre-SXSW show on Saturday, March 14th at Pub Webb Live on Temple University’s campus, where iradiophilly will be broadcasting it live. It will start around 9pm and include most of the showcase artists and some special guests.

Hopefully the event, which Silver calls a “major accomplishment,” will lead to other opportunities for Philly musicians on the national scale. “We pushed so hard for this showcase because right now Philadelphia isn’t seen as a leader in the music industry, even though there is so much talent,” says Potter. “We want to show that there’s a big movement happening here and further that movement.”

Follow both groups on Twitter @RECphilly and @WhatSceneTweet to get updates on the showcase and other upcoming events.

3 Comments

  1. Victoria watts

    March 13, 2015 at 1:48 pm

    Philly really is such a unique city filled with immensely talented artists. It’s wonderful to see someone championing that voice 🙂

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