Songs of Innocence: Why Many Denied U2’s Free Gift

On September 9th, Tim Cook, head honcho of Apple, held an event announcing the company’s next line of iPhones, as well as the Apple Watch. It seemed like your typical Apple device announcement, up until Cook brought U2 on stage to perform. The performance was reminiscent of the one that the Foo Fighters gave at the event announcing the iPhone 5, but one thing was different about this performance: what happened after. Cook came back on stage and, after some awkward small talk with Bono, it was announced that U2 would be sending their newest album, entitled Songs of Innocence, to over 500 million iTunes users for free. Apple stated on the promotional page that this kind of album release is “the biggest album release in music history,” but the response of having an unexpected album suddenly appear in the music library of millions had very mixed reactions.

Now, some might be confused as to why there would be mixed reactions. An unexpected free album would generally be awesome to get…right? However, the approach that was taken, along with the band that released the album, had a huge part in the mixed reactions, to the point where there is now a tool that Apple made to remove the album from an individual’s music library. U2 are huge, and they are one of few bands who pulled off one of the longest tours ever with their 360 tour that began in 2009. There’s no doubt that there are still many fans who are excited by this gift, but what’s clear is the fact that Apple stated that the album will automatically be in the libraries of iTunes users. Even though you still have to download the album, it’s concerning, to say the least. The album isn’t all that bad, to be honest. It’s soothing and energetic, overall. But still.

What do you guys think of this whole debacle? Let us know in the comments after the jump!


  1. Jennifer Logue

    September 22, 2014 at 8:45 am

    hmmmm…I think it was a bit pushy. An album takes up a lot of space on a phone. To just have it automatically added to my library when I didn’t ask for it…eh- not a fan of this particular marketing ploy.

  2. Jennifer Logue

    September 22, 2014 at 8:46 am

    Side note- Most of the world is streaming these days. I don’t know many people who purchase albums on itunes anymore.

  3. Kyle V. Hiller

    September 22, 2014 at 9:06 am

    Samsung users got a free Jay-Z album.
    Apple users get a free U2 album.

    I think I’m going to switch to Samsung.

  4. Wakana

    September 22, 2014 at 10:51 am

    I didn’t know I got it for free so I freaked out for a bit thinking “was I drunk enough to go buy this album one night?”

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