Facebook Begins Testing New Ticketing Service

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Featured Image by Spencer E Holtaway

New life has been breathed into the concert ticket and promotion industry. A number of sources have reported that Facebook has launched a new ticketing service earlier this month. According to a Facebook spokesperson, the company is partnering with a small collection of independent promoters, venues, and artists in the San Francisco Bay Area to begin testing the service.

Facebook has promised it will not be claiming any fee or percentage for its service, with 100% of the ticket price going directly to the organizers. This is not surprising considering that Facebook’s bread and butter comes from ad revenue, generating $4.2 billion in advertising alone last quarter. Now that users can pay to boost their posts to reach larger audiences for newsfeed advertising, Facebook can make money from organizers simply promoting the event.

Chart and Statistics via Facebook

Chart and Statistics via Facebook

Facebook choosing to test the service in the Bay Area should come as no surprise given a) the diversity and scale of its music scene and b) its proximity to Facebook’s headquarters in Silicon Valley. Philadelphia has one of the most competitive music scenes in the country and, should Facebook decide to expand other cities, DIY artists and venues would be able to coexist with Ticketmaster and Live Nation in the marketplace.

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